SPOTLIGHT ON TECHNOLOGY: MARKETING IN A CONTINUOUSLY INNOVATIVE MARKET
10:10 - 11:00AM
Big Data is changing the way industries operate and tech is leading the wave of change. How are firms collecting, analyzing, using customer data to create value? How are tech firms using & enabling others to capitalize on data?Privacy and ethical questions/tradeoffs of collecting and obtaining granular data on consumers in an attempt to provide them better information/service/targeting has come to the forefront - how are firms dealing with this backlash? What skills are important in positions involving big data?
VICE President, Global Consumer MArketing, Intel Security
Gary Davis is the worldwide marketing lead for Intel Security’s Consumer, Mobile and Small Business (CMSB) organization. In this role he oversees the strategies and plans that drive brand/product consideration, preference, and demand globally. Gary is primarily responsible for optimizing the CMSB business for success and ensuring marketing superiority for the Company’s portfolio of products around the world. He closely follows technology and marketing topics to understand how they intersect and influence the behaviors of consumers. Gary is also considered an online security expert frequently discussing security threats and trends.
Gary has appeared on multiple business and consumer lifestyle broadcast outlets, including CBS News, CNBC, FOX News, Bloomberg, WSJ MoneyBeat and several Bay Area television stations; and quoted in the New York Times, the Wall Street Journal, USA Today, Money Magazine, CNN, Forbes, TIME Magazine, LA Times, Huffington Post, MSNBC, PC Magazine, CNET, and PC World. He is a sought-after speaker discussing contemporary marketing techniques and activities. Prior to joining McAfee, he held senior leadership positions for more than 15 years in technology companies. Gary serves on the board of directors of the National Cyber Security Alliance (NCSA).
Associate Principal, Samsung Global Strategy Group (GSG)
As an Associate Principal in GSG, Alexander works with senior Samsung executives to tackle their most critical business issues around the world. He is responsible for sourcing, scoping, and managing multiple projects within Samsung Electronics.
Over the past 4 years, Alexander has led 25+ project teams covering Samsung’s portfolio of mobile phones, tablets, TVs, wearables, and medical devices. He creates impact by: a) identifying new markets/growth opportunities, b) defining new product/service concepts, and c) developing go-to-market strategies to optimize sales and marketing effectiveness. In addition, he oversees GSG’s Training & Development team and plays an active role in recruiting top talent for Samsung.
Prior to joining Samsung, Alexander spent 7 years as a management consultant at Oliver Wyman. There, he focused on helping F500 clients in manufacturing, infrastructure, and transportation to improve their sales and marketing initiatives and operational excellence.
Alexander holds a B.A. from Harvard University (2002), an M.B.A. from the Wharton School of Business (2009), and an M.A. in International Studies from the University of Pennsylvania (2009). He is fluent in English and French and speaks some Korean.
VP Global Marketing, MediA, Akamai
Suzanne Johnson is Akamai’s Vice President of Global Marketing, Media. She supports 200+ direct and indirect sales reps in building new and existing customer pipeline across the categories of web performance, cloud security, and media delivery.
Ms. Johnson has more than 20 years of experience in solution and field marketing, product marketing, industry marketing, channel marketing, lead to revenue management, direct sales enablement, and tele-prospecting strategies.
Ms. Johnson has also served as Akamai’s Director of Marketing for Media & Entertainment, developing product and marketing strategies to grow revenue within one of Akamai’s most successful industries. As the web has transitioned to video, Ms. Johnson was instrumental in helping drive adoption of high-definition video on the Akamai Platform. Her experience includes working with Apple and other leading media and entertainment customers on market positioning as video moved to the iPhone and HTTP.
Prior to Akamai, Ms. Johnson served in consulting and product marketing roles at Doubleclick and Adobe. At Adobe, she helped lead the market strategy and establishment of the company’s flagship product, Macromedia Flash, within the areas of rich media advertising and mobile.
Ms. Johnson received her BA from the University of California, Los Angeles (UCLA) and a JD in Law from Golden Gate University in San Francisco.
Director of the Entrepreneur Innovation Center AT Framingham State University
Mark (MIT Sloan ’93) is a serial entrepreneur and start-up veteran with a knack for finding innovation roles in any size company. He is a career-long mentor who loves working with start-up teams, founders and would-be entrepreneurs. Mark is currently the Director of the Entrepreneur Innovation Center at Framingham State University. Prior to the Innovation Center, Mark was a consultant/COO at Kaymbu Inc., a Boston-based edTech startup. He directed Vermont-based 800Response Inc.’s product development for a SaaS speech analytics platform, was a portfolio company VP at Redstar Ventures, and earlier led new product innovation at Agero Inc., an automotive industry service provider. At Ipsos, Mark drove smartphone-based service innovation in the Futures Group. For six years at Nokia Inc., Mr. Hardie designed innovative mobile applications, co-led a multi-million dollar acquisition, and managed several global development partnerships. Before Nokia, Mark was an investor at Fleet Development Ventures, a $100MM private equity fund. Mark founded and ran a Boston start-up that developed "MusicTeller," an innovative digital delivery platform for retailers. He personally raised $3.25 million, led product development and secured a showcase for MusicTeller at the 2001 X-Games. Mark is a graduate of Tufts University and M.I.T. Sloan School of Management.