SPOTLIGHT ON START-UPS: BIG IDEAS ON A SMALL BUDGET

11:20 - 12:10pM

Tips for building an agile, innovative marketing engine that helps new businesses gain traction and growth while keeping a sustainable burn rate. With intense competition from incumbent and new market entrants, what can new businesses do to build lasting brands beyond the initial growth phase?


kirill evdakov

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founder & CEO, Fasten

A tech entrepreneur with a passion for leveraging technology to change the future of transportation, Kirill co-founded Fasten in 2015 with the mission to get people where they are going in life. Prior to Fasten, Kirill was Creative Director of Rutorika, a Top 10 creative digital agency in Russia that developed the country’s first ride-hailing app. Kirill also worked for several years as a copywriter at leading Russian creative agency Ruport and holds a degree from Stavropol State University. Kirill lives in Boston with his wife and cat Mr House. He is well known for having the fastest fingers at Fasten, backed by his day trading and fingerboarding skills, and 5 actions per sec in Starcraft 2.


SHARON FOX

CMO, FRESHLY

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Sharon Fox is currently the Chief Marketing Officer at Freshly where she leads Acquisition and Retention Marketing, Brand Building, Creative Services and Customer Experience.  Prior, Ms Fox was the CMO of Melissa & Doug as well as led eCommerce business development, and previously Senior Vice President, Retail Consumables and International Expansion of Quidsi, LLC, an Amazon Company.  Prior to October 2011, Ms. Fox spent over 12 years in Brand Management at Unilever, N.A. and Kraft Foods.

Ms. Fox received a Bachelor of Science degree in Industrial Operations Engineering from the University of Michigan and a Master of Business Administration from Harvard Business School. Sharon also serves as a member of the board of directors of Criteo (CRTO).


david segura

chief strategy officer, roomi

David Segura is an experienced Entrepreneur and Angel Investor with a broad range of industry and functional experience. He currently serves as the Chief Strategy Officer of Roomi, a P2P shared housing marketplace based in New York. 

David previously served as the Founder & CEO of Giant Media, a pioneering Native Video Advertising platform that included Toyota, Johnson & Johnson, American Express, and Dollar Shave Club among their clients. Giant Media was successfully acquired in 2014 by Adknowledge, an AdTech company backed by TPG, JMI, and Nokia. Prior to Giant Media, he worked at Comedy.com, Twistbox Entertainment, and Towers Watson.

David is an active Angel Investor in numerous startups including Roomi, Laurel & Wolf, Showroom, Mogul, StyleSage, Skedaddle, Peer5, and many others. He is a graduate of the University of Chicago and currently resides in New York. 


nicole ledoux

co-founder, 88 acres

Nicole Ledoux is the CEO and Co-Founder of 88 acres foods, a healthy snack food startup that crafts artisan snacks free of the top eight food allergens, made with simple ingredients and designed for everyone to enjoy. 

Prior to launching 88 acres, Nicole spent over a decade in finance, in various trading, portfolio management, and business development roles. At State Street, she helped build a new fixed income rates trading business, and was an options trader on the swaption desk.  Prior to State Street, she co-managed a $400M physical commodities portfolio for Constellation Energy in London and was a fixed income quantitative analyst at Putnam Investments.

Nicole grew up on an 88-acre organic farm in central Massachusetts. She currently resides in Allston, MA with her husband and co-founder, Rob, and their chocolate lab, Bear.

Nicole holds a BA from UMASS Amherst, and an MBA from Harvard Business School.