SPOTLIGHT ON RETAIL: ESTABLISHING OMNICHANNEL PRESENCE

11:00 - 11:50AM

How do you create an omnichannel brand?  How does this play out in integrating brick & mortar stores with online presence? What are the advantages/disadvantages over channel-specific strategies? What is the increasing role of marketing platforms in this regard? What does the future hold?


Scott MITCHELL

VP, Corporate Owned Brands, H-E-B

Scott is the Vice President for Corporate Owned Brands at H-E-B where he leads a team of Brand Managers, Product Developers, Creative Designers, and Product Regulatory Specialists responsible for the strategy and development of H-E-B’s multi-billion dollar portfolio of corporate owned brands. Scott joined H-E-B in 2008 and previously held positions in Global Sourcing, Merchandising, and Category Management before entering his current role.

Recent projects undertaken include the development and launch of the H-E-B Organics brand to provide customers USDA certified organic products at affordable prices, the H-E-B Select Ingredients brand to provide customers category leading products free from artificial ingredients, and the H-E-B Meal Simple brand to provide customers with chef developed, fresh in store prepared meal solutions.

Scott began his career as an officer in the United States Air Force. In his final assignment Scott taught undergraduate management and finance courses at the United States Air Force Academy in Colorado Springs, Colorado. He later worked in the management consulting industry with projects in retail assortment strategy and global sourcing strategy.

Scott holds a Bachelor's degree in Business Administration from the University of Georgia, a Master's of Science degree in Information Systems Management from the United States Air Force Institute of Technology, and a Master's in Business Administration from Duke University’s Fuqua School of Business. 


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DIANE Swint

VP, Cimpress Open Merchant Services

Diane is Vice President of Cimpress Open Merchant Services at Cimpress, where she is leading the product development, sales and marketing for the company’s first ever API offering. Diane has a diverse and unique career path spanning software development, consulting, human resources, technology planning and strategy, brand management and marketing analytics for companies that include the Gap, Procter and Gamble and Vistaprint (now Cimpress).

Diane has an MBA from Harvard Business School and a double BA in Economics and Mathematical Methods in the Social Sciences (MMSS) from Northwestern University. Away from work, Diane’s three children keep her and her husband busy and entertained. 

 


COLEMAN MARK

Partner, Bain & Company

Coleman Mark is a partner in Bain & Company's Boston office. Coleman is a member of the firm's Retail, Media and Private Equity practices. He also applies his expertise as a key contributor to Bain's Digital team.

Coleman joined Bain in 2000, and has more than 20 years of strategy consulting experience. Over the course of his career, Coleman has led projects and partnered with clients in retail, media and financial services, though he has built particular experience working with retailers, including big box, specialty, department store, luxury, and grocery. Coleman has helped these clients address a number of management challenges and issues with a particular focus on Omnichannel transformations, growth strategy, organization design and digital strategy. His work has also involved the assessment of numerous retail opportunities in M&A, take-private and private equity settings.

Coleman earned an MBA from Harvard Business School and a BBA from the University of Michigan.


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MODERATOR: STEPHANIE MARR

SENIOR CATEGORY MANAGER, WAYFAIR

Stephanie Marr is a Senior Category Manager at Wayfair, where she manages the e-commerce company’s Storage & Organization business. She is responsible for managing key vendor relationships, merchandising, and developing and executing category strategy to drive profitable growth.

Prior to Wayfair, Stephanie was an investor at private equity firm Sun Capital Partners, where she evaluated new investments and worked with management at portfolio companies Boston Market and Jiffy Lube to develop and execute against operational growth plans. She began her career in investment banking at Deutsche Bank, covering clients in the consumer and retail sectors.

Stephanie holds an MBA from Harvard Business School and a B.S. from Georgetown University.