10:20 - 11:10AM

Marketing activities can now be easily tracked and measured. In an era where access to all kinds of information on how users spend time on your platform is so accessible, how do marketers sift through all the information to drive product adoption and retention? Join an esteemed group of B2B and B2C technology marketers to hear about how they are adapting their customer growth strategies for new forms of content consumption.

pARTH shah


Parth Shah is the Data Solutions Lead for Marketing at Spotify. He is responsible for leading cross-functional projects that leverage data and technology to drive user growth for Spotify. Parth has expertise in delivering enterprise-wide solutions related to marketing measurement, segmentation and targeting, CRM, and experimentation across the music, technology, beauty, and financial services industries. Parth is passionate about data-enabled martech tools and strives to deliver solutions that empower marketers and analysts to have greater impact on their organization. 

dana poleg

Vice President, marketing, kaltura


Dana Poleg is Vice President of Marketing at Kaltura, where she has been instrumental in revolutionizing the way the company targets potential customers as well as greatly expanding the company’s global reach, especially in Asia. Before arriving at Kaltura, she served as head of Global Demand Generation at the NASDAQ-traded software company NICE. Previous marketing roles have included portfolio marketing, product marketing, and strategic marketing at Siemens, Comverse, and McCann Ericsson. She holds an MBA from the University of Jerusalem in marketing and finance. Passionate about marketing for sales, Dana believes that marketing should be an integral, driving part of the sales process.

alex friedlander

director, product marketing, taboola

Alex joined Taboola in 2012, where he currently leads publisher product marketing. He sits at the intersection of product, sales, and marketing, and is focused on bringing Taboola’s latest and greatest publisher products to market successfully. Prior to product marketing at Taboola, Alex led a team of account managers developing enterprise publisher partnerships. Alex graduated with a B.A. in History summa cum laude from the University of Pennsylvania, where he spent the majority of his time singing a cappella and playing samba percussion. When he isn't helping the world discover content they may like, you can find Alex playing around New York City with his band Home State.

scott lichtenstein

vp, marketing & sales operations, voxy

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Scott is currently VP of Marketing and Sales Operations at Voxy, a venture-funded startup in nYC offering a leading digital English learning solution. Voxy's patented platform creates personalized language lessons for learners at companies, language schools, and universities worldwide. Prior to Voxy, Scott was the COO at Pedago, an educational technology startup founded and backed by the former CEO of Rosetta Stone. At Pedago, Scott ran sales and marketing and oversaw the commercial launch of Smartly, a micro-learning platform for adult and corporate training. Earlier in his career, Scott co-founded a non-profit organization and was an education entrepreneur in Asia. Scott holds and AB from Harvard College, an MGES from Yonsei University in South Korea, and an MBA from INSEAD. 




Martha Tassinari is an Executive Coach at The Harvard Business School. She serves as a thought partner and trusted advisor to students, alumni and executive education participants in navigating their career, leadership development, and entrepreneurial paths. She has mentored and advised over 2,000 MBA's and Executive Education participants on a 1:1 basis and as a workshop and board-of-advisor facilitator. Before her role at HBS, she was the VP of Marketing at EXIT41, a SaaS-based online ordering platform providing customers access to menus, ordering, delivery and related services.