SPOTLIGHT ON FOOD & BEVERAGE: ADAPTING TO NEW CONSUMER TASTES
10:20 - 11:10AM
With customer tastes rapidly evolving and sustainability and ethical sourcing becoming increasingly more important, how do you maintain a loyal consumer base while evolving your brand?
SENIOR director, marketing, ab inbev
As Senior Director of Marketing for the Northeast Region @ Anheuser-Busch InBev, Radha oversees marketing and media across 13 states, including hyper-local campaign creative, cultural events, and sports sponsorships for brands including Budweiser, Bud Light, and Michelob Ultra. Radha joined ABI as a Brand Manager on the Stella Artois brand team after graduating from HBS in 2014. Prior to HBS, Radha worked for The Blackstone Group in its Private Equity Portfolio Operations team. Radha favorite beer is Goose Island Sofie!
associate marketing manager, NATURE VALLEY INNOVATION, General Mills
Emma Fox, HBS ’17, spends her days creating delicious new snacks as part of the innovation marketing team at General Mills. Emma believes that food is an essential ingredient to happiness, and has spent her career in grocery and CPG helping make sure people can get tasty food wherever and whenever. A graduate of Trinity College, Dublin, Emma has experience working across Europe and North America with companies ranging from an early stage startup to one of the largest international retailers.
founder & ceo, clover FOOD LAB
Ayr Muir is the Founder and CEO of Clover Food Lab, a nationally recognized restaurant company operating 12 restaurants in the Greater Boston Area. Clover seeks to help meat lovers become vegetable lovers. For the average American eating a meal without meat is the most dramatic step that can be taken to address global warming. Starting with a food truck in 2008, and opening his first restaurant in 2011, Muir has built a passionate base of customers, 90% of whom are not vegetarian. Clover sources an unprecedented amount of its menu from regional suppliers and helps improve the health of its customers with nutritionally conscious options.
Before Clover Ayr worked at McKinsey and Company (‘04-08) advising the CEOs and CMOs of the world’s top consumer and retail companies. Prior to that he worked with Patagonia (’04) on marketing. Ayr holds an MBA from HBS (’04), a Bachelor of Science, and Master of Science from MIT (’00, ’01)
Nate Mazonson is a Co-founder of Plenty, a leading vertical farming company with over 100 employees located in San Francisco, CA and Laramie, WY. Plenty works to bring local, fresh produce to the world through its proprietary technology systems. The company has received investment from Google's CEO Eric Schmidt, Amazon's CEO Jeff Bezos, and Softbank's Vision Fund.
At Plenty, Nate has overseen the Finance, Sales, Product, Strategy, Business Development, and Marketing functions. A Silicon Valley native; Nate has focused his career as an entrepreneur and investor at the intersection of technology and resource innovation. Nate is committed to leading organizations that chart the planet on a new, more sustainable trajectory. Nate studied Environmental Studies and Engineering at Dartmouth College and received an MBA from the Stanford Graduate School of Business.
CMO, DAISY BRAND
As a marketer with more than 17 years of experience, Jeni Golomb has worked for Wrigley, ConAgra Foods, Kimberly Clark (and more!) leading iconic brands like Altoids, Slim Jim, and Huggies, developing brand strategies, creating award winning consumer communication, and launching new product innovation. She is currently the Chief Marketing Officer at Daisy Brand, a family-owned sour cream and cottage cheese company.
A Midwesterner her whole life, she currently lives in Southlake, TX with her husband and 2 boys, ages 11 and 8. When she’s not doing a dollop of Daisy, you can find her cheering on the sideline of her kids’ games or practicing Bikram yoga.
Jeni has an MBA from Harvard Business School and a BS- Electrical Engineering from the University of Michigan.
jILL AVERY (MODERATOR)
PROFESSOR, HARVARD BUSINESS SCHOOL
Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School and an authority on brand management and customer relationship management (CRM). Prior to her academic career, she worked in consumer packaged goods brand management, managing brands for The Gillette Company, Braun Inc., Samuel Adams, and AT&T, and spent time on the agency side of the business, as an account executive managing consumer promotions for Pepsi, General Foods, Bristol-Myers, and Citibank. She remains close to practice by serving as a board member, consultant, educator, and advisor to companies and their executives. She is a Corporate Director of the Amica Mutual Insurance Company, a Trustee and President-Elect at the Museum of Fine Arts, Boston, and a Trustee of St. Paul's School. She teaches two required courses in the first year of the MBA program, Marketing and Field Immersion Experiences for Leadership Development (FIELD), an experiential project based course, and a second year elective on Creating Brand Value. She holds a Doctorate in Business Administration (marketing) from Harvard Business School, a MBA (marketing and finance) from the Wharton School, and a BA (English) from the University of Pennsylvania. Prior to joining the HBS faculty, she was an assistant professor of marketing at the Simmons School of Management from 2007-2013, where she was awarded tenure and promotion to associate professor.