SPOTLIGHT ON CPG: INNOVATING AND GROWING LEGACY BRANDS

11:20 - 12:10pM

How do you adapt historic and established brands in an era of rapidly changing consumer preferences? When do you choose to rebrand, extend, reposition, or innovate? How do you grow and turn a legacy brand around in the face of new entrants?


denis sison

Vice President, marketing, hershey


AMANDA PERRY

BRAND DIRECTOR, CONAGRA BRANDS