SPOTLIGHT ON CPG: INNOVATING AND GROWING LEGACY BRANDS

11:20 - 12:10pM

How do you adapt historic and established brands in an era of rapidly changing consumer preferences? When do you choose to rebrand, extend, reposition, or innovate? How do you grow and turn a legacy brand around in the face of new entrants?


denis sison

HEAD OF MARKETING EXCELLENCE and global marketing services operations, JOHNSON & JOHNSON

Denis Sison has over 20++ years as an executive known for developing and executing winning marketing strategy in a digital world.  He holds deep experience accelerating revenue growth through innovative brand efforts focused on high growth opportunities, and utilizing effective strategic marketing levers for sustained results.

Current Head of Marketing Excellence and Global Marketing Services Operations, responsible for leading the Global MX team with the goal of reimagining and driving the Johnson & Johnson world-wide Marketing Capability agenda, including the re-invention of the Marketing course curriculum and how training is delivered across all parts of the marketing organization globally, regionally, and locally.  As GMS Operations Head, develops and leads the operational strategy for the Global Marketing Services (1GMS) organization comprised of 6 critical organizations – Global Strategic Insights, Professional Marketing, Digital Marketing, Marketing Excellence, Global Analytics and Integrated Marketing Communication

He started his career at Procter & Gamble in his native Philippines, where he led some of P&G’s top global brands, including Mr. Clean, Tide and Perla Detergents. He subsequently spent 14 years with The Coca-Cola Company in various marketing and innovation leadership roles in both Manila and the US. As Global Brand lead for the Sprite Brand, Denis led the development of numerous multi-awarded advertising campaigns such as “Freedom From Thirst”  “Brutal Honest Truths” and “Thirst Never Wins”. Denis also led the Global expansion of Sprite Zero, turning around a declining business and driving the Sprite Global business to 5 consecutive years of growth.  Denis also served as CEO and President for Filia Foods in the Philippines and VP Global Marketing Excellence at The Hershey Company. 


AMANDA PERRY

BRAND DIRECTOR, refrigerated brands, CONAGRA BRANDS

Amanda Perry is a Brand Director, Refrigerated Brands at Conagra Brands. She and her team manage a portfolio of well recognized trademarks such as Hebrew National® and Reddi-wip®. 

For more than fifteen years, she’s had P&L responsibility for a variety of leading brands at top tier CPG companies. Amanda has experience in turning around brands, launching breakthrough innovation and bringing new life to aging equities. Her CPG experience is well rounded due to broadening rotations in shopper marketing and sales. In addition to growing businesses, Amanda prides herself on developing high performing teams, mentoring and leading company recruiting efforts.

Amanda has her MBA from the Kellogg School of Management at Northwestern University and a Bachelor degree from the University of Wisconsin-Madison.

In her spare time, Amanda enjoys exploring Chicago neighborhoods and restaurants, traveling and spending time with her husband, Rob and her daughter, Kayla.


STEVEN BRUCH

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MARKETING MANAGER, LARABAR AND NATURAL & ORGANIC INNOVATION, General Mills


pankaj bhalla

brand director, gillette & venus North America, p&g

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Pankaj Bhalla is the Brand Director for Gillette & Venus NA, based in Boston, MA. Pankaj has 15 years of marketing and sales experience at P&G, supporting many brands ranging from Health and Beauty to Grooming and Household Care. His global experience is expansive as he worked in the Middle East, South Asia, Europe and North America for P&G, traveling to 83 countries and living in 11 different countries (6 with P&G). In his free time, he is a stand-up comic (though self-described as not being very good), assistant professor, writer and cinephile.  His wife also is a Brand Manager at P&G, and they have one four-year-old son.


sandy greenberg (moderator)

ceo, terri & sandy

This agency breathes new life into iconic brands,” is the headline Adweek wrote describing TERRI & SANDY, the advertising agency Sandy Greenberg founded with her long-term creative partner Terri Meyer. From Oreo to Clairol to Avon, Sandy has earned a reputation in the advertising industry for reinventing classic brands for a new generation.

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Sandy rose through the ranks as a copywriter at several of the largest agencies in the world: Foote Cone & Belding, J. Walter Thompson and DMB&B. Despite the fact that only 3% of women reached Creative Director level at that time, Sandy and Terri cracked that glass ceiling and were promoted to EVP, Executive Creative Director, running the agency’s largest account, Kraft Foods. Subscribing to the adage “Leave the party first,” Sandy and Terri decided to strike out on their own in 2010.

The duo started the agency on Terri’s dining room table. They quickly won a series of new business pitches against agencies 100 times their size. Their roster is now lined with #1 brands including Gerber, Disney Princess and People Magazine. Recently, Ad Age named TERRI & SANDY Small Agency of the year.

In addition to garnering virtually every industry award, Sandy's work has permeated pop culture and has been featured on CNN, Jimmy Kimmel, The View, Access Hollywood, TBS Funniest Commercials and Today.