SUNDAY, NOVEMBER 5th, 2017
Spangler Building / Dress Business Casual
8:00a.m. – 9:00a.m.
9:00A.M. – 9:10A.M.
9:10a.m. – 10:10a.m.
10:20a.m. – 11:10a.m.
Spotlight on Food & Beverage: Adapting to New Consumer Tastes
Radha Patel, Senior Director, Marketing, AB InBev
Emma Fox, Associate Marketing Manager, Nature Valley Innovation, General Mills
Ayr Muir, Founder & CEO, Clover Food Lab
Nate Mazonson, Co-founder, Plenty
Jeni Golomb, CMO, Daisy Brand
Jill Avery, Professor, Harvard Business School (moderator)
Spotlight on Media & Technology: Leveraging Technology to Make Unique Customer Experiences
Parth Shah, Data Solutions Lead, Spotify
Dana Poleg, VP, Marketing, Kaltura
Alex Frielander, Director, Product Marketing, Taboola
Scott Lichtenstein, VP, Marketing & Sales Operations, Voxy
Martha Tassinari, Executive Coach, Harvard Business School (moderator)
11:20A.M. – 12:10P.M.
Spotlight on Start-ups: Big Ideas on a Small Budget
Kirill Evdakov, Founder & CEO, Fasten
Sharon Fox, CMO, Freshly
David Segura, Chief Strategy Officer, Roomi
Nicole Ledoux, Co-founder, 88 Acres
Spotlight on CPG: Innovating and Growing Legacy Brands
Denis Sison, Head of Marketing Excellence and Global Marketing Services Operations, Johnson & Johnson
Amanda Perry, Brand Director, Refrigerated Brands, Conagra Brands
Steven Bruch, Marketing Manager, Larabar and Natural & Organic Innovation, General Mills
Pankaj Bhalla, Brand Director, Gillette & Venus North America, P&G
Sandy Greenberg, CEO, Terri & Sandy (moderator)
12:20P.M. – 1:40P.M.
1:45P.M. – 2:10P.M.
2:20p.m. – 3:10p.m.
Spotlight on Health & Wellness: Marketing an Active, Healthy Lifestyle
Nicole Forbes, Director, Brand Marketing, Minute Clinic - CVS Health
Carla Dunham, VP, Brand Marketing, Equinox
Minal Mehta, Co-founder, Bollyx
David Mojir, Professor, Harvard Business School (moderator)
Spotlight on Digital Marketing: How to Win in the Rapidly Evolving Digital Space
Jeff Russo, Director, Product Marketing, HubSpot
Bob Sherwin, VP, Marketing, Wayfair
Rachel Horowitz, Director, Business Development and Brand Partnerships, M.Gemi
Caryn Bonner, Director, Global Commercial Payments, American Express
3:20p.m. – 4:20p.m.
4:30p.m. – 4:40p.m.
4:45p.m. – 5:00p.m.
End of Conference
See you next year!