SUNDAY, NOVEMBER 5th, 2017

Spangler Building / Dress Business Casual


8:00a.m. – 9:00a.m.

REGISTRATION

Meredith Room


9:00A.M. – 9:10A.M.

OPENING remarks

Spangler Auditorium


9:10a.m. – 10:10a.m.

MORNING keynote

Spangler Auditorium

Mark Lazarus, Chairman, NBC Broadcasting & Sports

Jennifer Storms, CMO, NBC Sports


10:20a.m. – 11:10a.m.

 

PANEL ONE

Spotlight on Food & Beverage: Adapting to New Consumer Tastes

Aldrich 109

 

Radha Patel, Senior Director, Marketing, AB InBev

Emma Fox, Associate Marketing Manager, Nature Valley Innovation, General Mills

Ayr Muir, Founder & CEO, Clover Food Lab

Nate Mazonson, Co-founder, Plenty

Jeni Golomb, CMO, Daisy Brand

Jill Avery, Professor, Harvard Business School (moderator)

PANEl two

Spotlight on Media & Technology: Leveraging Technology to Make Unique Customer Experiences

Aldrich 111

 

Parth Shah, Data Solutions Lead, Spotify

Dana Poleg, VP, Marketing, Kaltura

Alex Frielander, Director, Product Marketing, Taboola

Scott Lichtenstein, VP, Marketing & Sales Operations, Voxy

Martha Tassinari, Executive Coach, Harvard Business School (moderator)


11:20A.M. – 12:10P.M.

PANEL THREE

Spotlight on Start-ups: Big Ideas on a Small Budget

Aldrich 110

 

Kirill Evdakov, Founder & CEO, Fasten

Sharon Fox, CMO, Freshly

David Segura, Chief Strategy Officer, Roomi

Nicole Ledoux, Co-founder, 88 Acres

PANEl four

Spotlight on CPG: Innovating and Growing Legacy Brands

Aldrich 112

 

Denis Sison, Head of Marketing Excellence and Global Marketing Services Operations, Johnson & Johnson

Amanda Perry, Brand Director, Refrigerated Brands, Conagra Brands

Steven Bruch, Marketing Manager, Larabar and Natural & Organic Innovation, General Mills

Pankaj Bhalla, Brand Director, Gillette & Venus North America, P&G

Sandy Greenberg, CEO, Terri & Sandy (moderator)


12:20P.M. – 1:40P.M.

Networking Lunch

Williams Room


1:45P.M. – 2:10P.M.

CASE competition FINALS

Spangler Auditorium


2:20p.m. – 3:10p.m.

PANEL FIVE

Spotlight on Health & Wellness: Marketing an Active, Healthy Lifestyle

Aldrich 110

 

Nicole Forbes, Director, Brand Marketing, Minute Clinic - CVS Health

Carla Dunham, VP, Brand Marketing, Equinox

Minal Mehta, Co-founder, Bollyx

David Mojir, Professor, Harvard Business School (moderator)

PANEl six

Spotlight on Digital Marketing: How to Win in the Rapidly Evolving Digital Space

Aldrich 112

 

Jeff Russo, Director, Product Marketing, HubSpot

Bob Sherwin, VP, Marketing, Wayfair

Rachel Horowitz, Director, Business Development and Brand Partnerships, M.Gemi

Caryn Bonner, Director, Global Commercial Payments, American Express


3:20p.m. – 4:20p.m.

AFTERNOON KEYNOTE

Spangler Auditorium

David Wolfe, Co-founder & CEO, Leesa


4:30p.m. – 4:40p.m.

CASE WINNERS ANNOUNCED

Spangler Auditorium


4:45p.m. – 5:00p.m.

Closing Remarks

Spangler Auditorium


End of Conference

See you next year!