chairman, NBC broadcasting & SPORTS
Mark Lazarus was appointed Chairman, NBC Broadcasting & Sports, in September 2016. In addition to continuing to lead the NBC Sports Group and its assets, he has oversight of the NBCUniversal Owned Television Stations (30 NBC and Telemundo local television stations), Affiliate Relations and Affiliate Marketing, as well as Network Operations and Broadcast Standards. NBC Sports Group consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, NBC Sports Regional Networks, NBC Sports Radio, NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine. He reports to Steve Burke, CEO, NBCUniversal.
Lazarus began his term as Chairman, NBC Sports Group, in May 2011. He manages partnerships with many of the most prestigious properties in sports, including the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, The R&A, PGA of America, Premier League, Notre Dame, Churchill Downs and many more. Lazarus was integral in NBCUniversal’s 2014 acquisition of media rights to six Olympic Games, ensuring NBCUniversal is the U.S. home of the Olympics through 2032; its landmark 10-year agreement with NASCAR which began in 2015; its nine-year NFL agreement; and its 10-year agreement with the NHL. In addition, he led the 2016 acquisition of “Thursday Night Football,” making NBC the only network with two primetime NFL packages.
Since the beginning of the 2011-12 TV season, only nine primetime shows have averaged 20+ million viewers, all on NBC – “Sunday Night Football” six times, the 2012 London Summer Games, the 2014 Sochi Winter Games, and the 2016 Rio Summer Games. Since 2011, “SNF” has been primetime television’s #1 show for a record six consecutive years – tying American Idol for the most consecutive years atop the charts (since 1950), based on live plus same day data provided by The Nielsen Company. In addition, the NBC/NFL Network Thursday Night Football series ranked as primetime’s #2 show in the 2016-17 TV season.
Prior to being named Chairman, Lazarus was responsible for all NBC Sports Group cable assets as President, NBC Sports Cable Group. He served as president of Media and Marketing for CSE prior to his roles at NBC Sports Group, and led the agency’s sports and entertainment Media and Marketing divisions.
Lazarus was president of Turner Entertainment Group prior to joining CSE. In this capacity, he oversaw all aspects of Turner Entertainment Networks, which included Turner Sports, TBS, Turner Network Television (TNT), Turner Classic Movies (TCM) and truTV; as well as The Turner Animation, Young Adults & Kids Media unit, including Cartoon Network, Cartoon Network Studios, Adult Swim and Boomerang. Previously, he served as President of Turner Sports from 1999 to 2003.
A graduate of Vanderbilt University, Lazarus is on the Board of Governors of the Boys and Girls Clubs of America and serves on the Board of Directors for the East Lake Foundation.
CMO, NBC SPORTS group
Jennifer ‘Jenny’ Storms was named Chief Marketing Officer for NBC Sports Group in October 2015. She is responsible for all marketing efforts and consumer engagement strategies for NBC Sports Group assets, which include NBC Sports, NBC Olympics, NBCSN, Golf Channel, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine. Storms reports to Mark Lazarus, Chairman, NBC Broadcasting & Sports.
Storms joined NBC Sports Group from PepsiCo, Inc., where she most recently served as Senior Vice President of Global Sports Marketing. In that role, she was responsible for developing and implementing an integrated global sports strategy across PepsiCo’s portfolio, including 22 flagship global billion-dollar brands. She also managed the relationships for PepsiCo’s sports initiatives, including the NFL, MLB, NBA and NHL, as well as many team and player partnerships.
Previously, Storms led sports strategy and property management for PepsiCo-owned Gatorade, including league, team, influencer and athlete partnerships. She managed the brand’s relationships with the NFL, NHL, NBA, WNBA, MLB, colleges, teams and other sports organizations, as well as athletes, including Michael Jordan, Derek Jeter, Peyton Manning, Serena Williams and many others.
Prior to joining PepsiCo in 2009, Storms served in various marketing and programming leadership positions at Turner Broadcasting System / Turner Sports in Atlanta. She held a succession of positions during her 14-year tenure with the company, culminating in her role as a senior vice president of Turner Sports Marketing & Programming. She began her career at the United States Olympic Committee (USOC), where she served as the International Games preparation liaison and lived in Mar Del Plata, Argentina, for the Pan American Games from 1994-1995.
For three consecutive years, Storms was named to SportsBusiness Journal’s “Forty Under 40” list, earning her an induction into the award’s Hall of Fame. In 2008, Storms was named one of the “Marketers of the New Generation” by Brandweek.
Storms is a graduate of Northwestern University, where she earned a bachelor’s degree. Throughout her career, Storms has been a frequent guest speaker on Sports Marketing at the Northwestern University’s Kellogg School of Management.