WE ARE EXCITED TO WELCOME STUDENTS, FACULTY AND PROFESSIONALS TO HARVARD BUSINESS SCHOOL
FOR THE 2015 MARKETING INNOVATION CONFERENCE: THE ROLE OF MARKETING IN A DYNAMIC GLOBAL ENVIRONMENT.
The agenda is packed with exceptional keynote speakers, exciting panels featuring elite thinkers from around the world,
and fantastic opportunities to connect with other interested members of the marketing community.
All of these events serve to highlight the importance of innovation and branding in connecting with consumers in today’s fast- paced and dynamic marketplace. Whether exploring new strategies in mobile and tablet, reaching lifestyle consumers via differentiated brand campaigns, or measuring the effects real-time marketing, it is essential that today’s marketers are on the leading edge of innovation.
Please take a moment to peruse the rest of this conference guide. In it you will find more information about our distinguished keynote speakers, panelists, and moderators. Additionally, you will find a brief introduction to each of the panels to help guide your decision about where to spend your time today.
We hope you are excited for what is sure to be an outstanding day. Thank you for joining us, and once again, welcome!