Gillette Brand Director at Procter & Gamble
Vice President, Head of Marketing at Merchant Customer Exchange
Senior Associate Marketing Manager, General Mills
Director of Marketing, Clorox Laundry Care
Director of Marketing at Thuzio
Director, Global Partnerships Soccer United Marketing
Vice President of Digital at NESN
Marketing Head for Custora
Marketing Manager at General Mills
Director, Marketing Sciences - OMD Worldwide
Director of Foresight & Innovation at PepsiCo
Director of Branding and Marketing at Plenti
Vice President & Head of Marketing, Hint Water
Director of Consumer Marketing at Gorton’s Seafood
US Director of Marketing at Reebok
Director Global Brand Planning, Nike Inc.
Director of Career and Professional Development at Harvard Business School
Senior Lecturer, Henry B. Arthur Fellow
Partner, Sage Partners
Baker Foundation Professor of Business Administration at Harvard Business School
Executive Coach at Harvard Business School
Senior Lecturer of Business Administration
Director, Forum for Innovation and Growth
WE ARE EXCITED TO WELCOME STUDENTS, FACULTY AND PROFESSIONALS TO HARVARD BUSINESS SCHOOL
FOR THE 2015 MARKETING INNOVATION CONFERENCE: THE ROLE OF MARKETING IN A DYNAMIC GLOBAL ENVIRONMENT.
The agenda is packed with exceptional keynote speakers, exciting panels featuring elite thinkers from around the world,
and fantastic opportunities to connect with other interested members of the marketing community.
All of these events serve to highlight the importance of innovation and branding in connecting with consumers in today’s fast- paced and dynamic marketplace. Whether exploring new strategies in mobile and tablet, reaching lifestyle consumers via differentiated brand campaigns, or measuring the effects real-time marketing, it is essential that today’s marketers are on the leading edge of innovation.
Please take a moment to peruse the rest of this conference guide. In it you will find more information about our distinguished keynote speakers, panelists, and moderators. Additionally, you will find a brief introduction to each of the panels to help guide your decision about where to spend your time today.
We hope you are excited for what is sure to be an outstanding day. Thank you for joining us, and once again, welcome!