WE ARE DELIGHTED TO WELCOME STUDENTS, FACULTY AND PROFESSIONALS TO HARVARD BUSINESS SCHOOL FOR THE 2017 MARKETING INNOVATION CONFERENCE.
The agenda is packed with exceptional keynote speakers from NBC and Leesa, thought-provoking panels featuring elite thinkers from start-ups to CPG companies, and fantastic opportunities to connect with other interested members of the marketing community. We are also proud to feature our second annual Marketing Case Competition, an opportunity for student to flex their marketing muscles for the chance to win $2,000!
All of these events serve to highlight the importance of innovation and branding in connecting with consumers in today’s fast-paced and dynamic marketplace.
Please take a moment to peruse the rest of this booklet. In it, you will find more information about our distinguished speakers, panelists, and moderators. Additionally, you will find a brief introduction to each of the panels to help guide your decision about where to spend your time during the conference.
We hope you are as excited as we are for what is sure to be a memorable day. Thank you for joining us!
Kelly Burke & Justin Samakow, Your conference Co-chairs
Chairman, NBC Broadcasting & Sports
Chief Marketing Officer, NBC Sports
Chief Executive Officer, Leesa