Welcome

WE ARE DELIGHTED TO WELCOME STUDENTS, FACULTY AND PROFESSIONALS TO HARVARD BUSINESS SCHOOL
FOR THE 2016 MARKETING INNOVATION CONFERENCE:  MARKETING REIMAGINED.

The agenda is packed with an exceptional start-up round table, a world-renown keynote speaker, intriguing panels featuring elite thinkers in their industries, and fantastic opportunities to connect with other interested members of the marketing community. We are especially proud to feature our two case competition finalists from our inaugural Marketing Case Competition that has attracted top MBA students from over 15 programs across the country.

All of these events serve to highlight the importance of innovation and branding in connecting with consumers in today’s fast-paced and dynamic marketplace. This year we hope to illustrate how marketing has been reimagined through spotlighting different industries, from technology to traditional CPG to healthcare. Although each industry is markedly different, the emphasis on the consumer and creating a seamless experience is still paramount to any organization’s success.

Please take a moment to peruse the rest of this website. In it, you will find more information about our distinguished speakers, panelists, and moderators. Additionally, you will find a brief introduction to each of the panels to help guide your decision about where to spend your time during the conference.

We hope you are as excited as we are for what is sure to be a memorable day. Thank you for joining us!

Your 2016 Co-Chairs,

Aparajita Kapoor & Vicky Au


2016 Keynotes

marc pritcharD

Chief Brand Officer, Procter and Gamble

START-UP ROUNDTABLE

Featuring:

Matt Taylor, CEO of Tracksmith

Ben Goldberg, Founder & CEO of Goby

Colin Raney, CMO of PillPack

Becca Freeman, Marketing Lead at LOLA

Nadia BoujarwahCEO, Dia & Co